Marketing Engineering
AI: the buzzword we all know and love (hate?) as of the past few years. For me, learning about AI has been an unlock to my career in marketing and has springboarded my passion for solving problems in smart ways.
A little over a year ago, a role in AI didn't exist on the marketing team at Guild. I kept running into problems I knew I could solve using AI, so I researched, built tools, and found community with like-minded people trying to do the same thing. Today, I'm Guild Education's Storytelling Manager & Marketing AI Enablement Lead, the first person doing AI enablement work for marketing here. Here's what led there, and what came out of it.
Promoted to Storytelling Manager
Took over Guild's storytelling function: interviewing learners and surfacing stories used across 100+ employer partners, including Disney, Chipotle, PepsiCo, Discover, and JPMorgan Chase.
Storytelling Librarian
The storytelling team was spending hours searching a 400+ PDF content repository with a vendor tool that cost $50,000 a year. I built an internal AI agent that replaced it for free, originally as a full Glean agent and later rebuilt as a Claude skill, which is what the team uses today.
Guild Academy
Selected for Guild Academy, the company's internal AI product, and interviewed by Guild's internal team to help explain the company's AI approach to others, work that also helps sell Academy to external buyers.
The Commercial Plugin
Designed and built a skill-based AI infrastructure for Guild's corporate marketing and commercial teams, giving people a faster, click-based way to find information and build their own workflows.
AI Workbench
Built a resource that breaks down AI terms and concepts in plain language, so marketing teammates know where to start and feel confident experimenting.
Built the Learner Dashboard
Built an AI-powered dashboard, in Replit, that pulls stats from learner stories into one place, so the storytelling team and the rest of the company can see and share what's happening with members faster.
A Workflow Automation That Sparked a Chain Reaction
Built a Zapier automation that takes over the moment a learner books a call: sends a follow-up, a DocuSign, and updates the calendar invite automatically. It replaced a manual process that had been in place for 5+ years. Someone on the Recruiting team saw it and built their own version for employment docs the same week.
Training Every Subteam in Marketing
Held hands-on AI trainings for each marketing subteam, helping people scope their actual problems and figure out which AI approach, if any, made sense.
The Title Caught Up to the Work
Marketing AI Enablement Lead became my official title, a role I advocated for and defined myself since it hadn't existed at Guild before me.